In this post, we’ll cover what SSL Certification is (short answer: that “https” thing), why bloggers should care about it (short answer: don’t freak out if you don’t have it), and how to get it entirely free (Fergus did it in roughly half an hour!).
Steve from Think, Save, Retire wrote a great piece on what SSL is, why it matters, and why it generally does not matter much to blogs. Steve’s got a wonderful blog, has very recently retired, and is super supportive in the Personal Finance blogging community.
There are, however, two additional things about SSL certification that are important to note that prompted us to write this article:
SSL Certification does not mean $$$
There are instances where it could make a security difference to blogs
In all seriousness, that is my actual earning statement after officially blogging for 13 months (well, more like -$99 due to hosting and domain name). I’m writing this post for two reasons:
(1) It is insanely easy to glamorize the lives of your favorite bloggers, or to envy those that actually make a living at this; they make it look so easy. When you think, “Hey, I have ideas, I want to blog, too,” it’s disheartening to see what appears to be everyone else, except for you, succeed.
This is called survivorship bias. Lots of people fail or struggle, you just don’t see it. This post is me showing the world (okay, the optimistically nine people who regularly read this blog), that I have tried and failed at generating any kind of “side hustle” income from this blog. That I have spent easily over 100 hours of just writing for negative financial returns. We so rarely publicize and try to learn from failures.